AI visibility tools compared: price, scope, and when each fits
Monitoring platforms answer an ongoing analytics question: how does a brand's presence change across prompts, models, and time? A point-in-time checker answers a smaller question first: is there enough evidence of an AI-visibility problem to justify ongoing monitoring?
| Tool | Public entry price | Reference allowance / coverage | Practical fit |
|---|---|---|---|
| Profound | $99/mo Starter | 50 prompts; ChatGPT-only at this tier | Focused recurring ChatGPT monitoring |
| Peec AI | €70/mo on annual billing | 50 prompts across 3 models | Recurring multi-model tracking for a brand |
| Scrunch | $250/mo Core | 125 unique prompts | Team workflow with a larger prompt set |
| OtterlyAI | $29/mo | 15 prompts across 4 AI search engines | Lower-volume recurring monitoring |
| Goodie | Custom | Scope determined through its sales process | Organizations evaluating a tailored platform |
| AthenaHQ | Free Essential; $295/mo Starter | Free entry tier plus a paid recurring tier | Trying a platform before moving to a team plan |
| Writesonic | $79/mo on annual billing | AI visibility packaged with a broader marketing suite | Teams also considering content and SEO workflows |
| Semrush AI Visibility | $99/mo per domain on annual billing | Domain-based AI visibility product | Teams already comparing domain-level search tooling |
| Ahrefs Brand Radar AI | $199/mo; custom prompt packages from $50 | Brand Radar AI plus optional custom prompt capacity | Teams connecting AI visibility with Ahrefs research |
| SE Visible | $99/mo; $79/mo on annual billing | Recurring AI visibility tracking | Comparing monthly and annual monitoring commitments |
Use the smallest answer that matches the decision
Start with the free checker when you need a quick, no-account signal before selecting a monitoring platform. It tests five buyer-question phrasings with one representative large language model and can inspect a public homepage for citability gaps.
Use the $9 one-time instant report when you want the same brand and category expanded into five evidence rows, a category ranking, competitor share table, and six concrete fixes without starting a subscription.
Choose recurring software when you need historical trends, repeated multi-model collection, alerts, collaboration, or reporting across many prompts. The free checker and instant report do not replace those continuous-monitoring jobs.
Limitations: AI Visibility Checker produces a dated, representative proxy using one model. It is not a measurement, endorsement, or ranking from ChatGPT, OpenAI, or any other named assistant. Product names and trademarks belong to their owners; no affiliation is implied.