SaaS buyers increasingly shortlist tools by asking AI "what's the best [software category]." If ChatGPT names three competitors and not you, you're cut before the demo.
A crisp one-line definition of what you do and for whom, comparison/"best X" pages that include you, an FAQ answering real buyer questions, and citable proof (numbers, customers, dates).
As AI agents start evaluating and even buying software, your site needs to be machine-discoverable too — AI-crawler access, structured data, and a discovery manifest. Our full report scores this.