Prospective clients increasingly ask ChatGPT, Perplexity, and Google AI Overviews "who's the best personal injury lawyer in [city]?" before they ever search Google or click an ad. If the AI doesn't name your firm, you lost that case to whoever it did name — and you'll never see the lead in your analytics.
Legal is the most expensive category in paid search — top personal-injury keywords cost $100–300+ per click. AI answers are now siphoning those high-intent searches away from the ad auction entirely. Firms that get named by AI capture that demand for free; firms that don't keep paying premium CPCs for a shrinking pool.
Enter your firm name and practice area + city (e.g. "personal injury lawyers in Houston"). The free check asks AI the real questions clients ask and shows: is your firm named, and which competing firms AI recommends instead. No signup, takes seconds.
AI cites firms with clear practice-area pages, real attorney bios and case results, structured data, citable local facts (bar admissions, jurisdictions, "best of" recognitions), and FAQ content answering the exact questions clients ask. The $49 Full Report audits your site for these and gives a prioritized fix list.