AI assistants now answer buying questions directly. If ChatGPT doesn't name your brand when someone asks "what are the best X", you're invisible at the moment of decision. Here's how to fix it.
AI models cite pages that clearly define the entity: what you do, for whom, and why. One crisp sentence near the top beats a clever tagline.
Add FAQ/Q&A content using the real phrasing of buyer questions. Models lift answers from pages structured as questions and answers.
Models love citable, structured comparisons. A page that fairly compares options (including you) is highly quotable.
Concrete stats with sources get pulled into AI answers more than vague claims.