AI assistants most often recommend Xero for payroll software in 🇦🇺 Australia (English), naming it in 50% of the buyer questions we tested, followed by MYOB and QuickBooks. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Xero | 3/6 (50%) |
| 2 | MYOB | 3/6 (50%) |
| 3 | QuickBooks | 3/6 (50%) |
| 4 | Xero Payroll | 3/6 (50%) |
| 5 | MYOB Payroll | 3/6 (50%) |
| 6 | QuickBooks Payroll | 2/6 (33%) |
| 7 | KeyPay | 2/6 (33%) |
| 8 | Paycycle | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇦🇺 Australia (English). Updated 9/15/2026. A proxy for how AI assistants describe this category.
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