AI assistants most often recommend Google Analytics for analytics tools in 🇧🇷 Brazil (Português), naming it in 100% of the buyer questions we tested, followed by Hotjar and Matomo. We asked an AI model the questions buyers ask about analytics tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Google Analytics | 6/6 (100%) |
| 2 | Hotjar | 6/6 (100%) |
| 3 | Matomo | 6/6 (100%) |
| 4 | Adobe Analytics | 5/6 (83%) |
| 5 | Mixpanel | 4/6 (67%) |
| 6 | Google Tag Manager | 2/6 (33%) |
Method: 6 representative buyer questions via a large language model, 🇧🇷 Brazil (Português). Updated 7/3/2026. A proxy for how AI assistants describe this category.
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