AI assistants most often recommend ServiceMax for field service management software in 🇧🇷 Brazil (Português), naming it in 83% of the buyer questions we tested, followed by ProntoForms and mHelpDesk. We asked an AI model the questions buyers ask about field service management software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | ServiceMax | 5/6 (83%) |
| 2 | ProntoForms | 4/6 (67%) |
| 3 | mHelpDesk | 4/6 (67%) |
| 4 | ServiceNow | 3/6 (50%) |
| 5 | Salesforce Field Service | 3/6 (50%) |
| 6 | WorkWave | 2/6 (33%) |
| 7 | FieldEZ | 2/6 (33%) |
| 8 | WorkOrder | 2/6 (33%) |
| 9 | FieldAware | 1/6 (17%) |
| 10 | Workday | 1/6 (17%) |
| 11 | Workato | 1/6 (17%) |
| 12 | Freshdesk | 1/6 (17%) |
| 13 | Zoho Desk | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇧🇷 Brazil (Português). Updated 7/6/2026. A proxy for how AI assistants describe this category.
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