AI assistants most often recommend HubSpot for marketing automation platforms in 🇧🇷 Brazil (Português), naming it in 100% of the buyer questions we tested, followed by Marketo and RD Station. We asked an AI model the questions buyers ask about marketing automation platforms and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | HubSpot | 6/6 (100%) |
| 2 | Marketo | 6/6 (100%) |
| 3 | RD Station | 3/6 (50%) |
| 4 | Mailchimp | 3/6 (50%) |
| 5 | Pardot | 2/6 (33%) |
| 6 | Salesforce Marketing Cloud | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇧🇷 Brazil (Português). Updated 7/5/2026. A proxy for how AI assistants describe this category.
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