AI assistants most often recommend Sage Folha de Pagamento for payroll software in 🇧🇷 Brazil (Português), naming it in 50% of the buyer questions we tested, followed by TOTVS Folha and Folha de Pagamento da Datasul. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Sage Folha de Pagamento | 3/6 (50%) |
| 2 | TOTVS Folha | 2/6 (33%) |
| 3 | Folha de Pagamento da Datasul | 2/6 (33%) |
| 4 | Omie Folha de Pagamento | 2/6 (33%) |
| 5 | Datasul | 2/6 (33%) |
| 6 | TOTVS | 2/6 (33%) |
| 7 | Bematech | 2/6 (33%) |
| 8 | Omie | 2/6 (33%) |
| 9 | DAS | 1/6 (17%) |
| 10 | Folha Fácil | 1/6 (17%) |
| 11 | Bematech Folha de Pagamento | 1/6 (17%) |
| 12 | Totvs Folha de Pagamento | 1/6 (17%) |
| 13 | Sage | 1/6 (17%) |
| 14 | SAP SuccessFactors | 1/6 (17%) |
| 15 | Oracle HCM Cloud | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇧🇷 Brazil (Português). Updated 7/4/2026. A proxy for how AI assistants describe this category.
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