AI assistants most often recommend Datasul for payroll software in 🇧🇷 Brazil (Português), naming it in 50% of the buyer questions we tested, followed by TOTVS and SAP. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Datasul | 3/6 (50%) |
| 2 | TOTVS | 3/6 (50%) |
| 3 | SAP | 3/6 (50%) |
| 4 | Bematech | 2/6 (33%) |
| 5 | DAS | 2/6 (33%) |
| 6 | Folha Fácil | 2/6 (33%) |
| 7 | Sage Folha de Pagamento | 2/6 (33%) |
| 8 | Omie | 1/6 (17%) |
| 9 | Folha de Pagamento | 1/6 (17%) |
| 10 | Gestão de Folha | 1/6 (17%) |
| 11 | TOTVS Folha | 1/6 (17%) |
| 12 | MK Folha | 1/6 (17%) |
| 13 | Sage | 1/6 (17%) |
| 14 | Totvs | 1/6 (17%) |
| 15 | RD Station | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇧🇷 Brazil (Português). Updated 8/24/2026. A proxy for how AI assistants describe this category.
Is your brand missing — or want to climb the AI rankings?
Check your brand's AI visibility free →