AI assistants most often recommend Nubank Vida for robo advisors in 🇧🇷 Brazil (Português), naming it in 83% of the buyer questions we tested, followed by XP Investimentos and C6. We asked an AI model the questions buyers ask about robo advisors and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Nubank Vida | 5/6 (83%) |
| 2 | XP Investimentos | 5/6 (83%) |
| 3 | C6 | 4/6 (67%) |
| 4 | BTG Pactual Digital | 3/6 (50%) |
| 5 | C6 Invest | 2/6 (33%) |
| 6 | Wealthify | 1/6 (17%) |
| 7 | InovaX | 1/6 (17%) |
| 8 | XP Invest | 1/6 (17%) |
| 9 | Euforia | 1/6 (17%) |
| 10 | Modal | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇧🇷 Brazil (Português). Updated 7/5/2026. A proxy for how AI assistants describe this category.
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