AI assistants most often recommend ServiceTrade for field service management software in 🇨🇦 Canada (English), naming it in 100% of the buyer questions we tested, followed by ServiceMax and WorkOrder. We asked an AI model the questions buyers ask about field service management software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | ServiceTrade | 6/6 (100%) |
| 2 | ServiceMax | 5/6 (83%) |
| 3 | WorkOrder | 4/6 (67%) |
| 4 | FieldEZ | 2/6 (33%) |
| 5 | WorkOrder TS | 1/6 (17%) |
| 6 | WorkOrder ES | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇨🇦 Canada (English). Updated 9/13/2026. A proxy for how AI assistants describe this category.
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