AI assistants most often recommend QuickBooks Payroll for payroll software in 🇨🇦 Canada (English), naming it in 100% of the buyer questions we tested, followed by ADP Workforce Now and Payworks. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | QuickBooks Payroll | 6/6 (100%) |
| 2 | ADP Workforce Now | 6/6 (100%) |
| 3 | Payworks | 4/6 (67%) |
| 4 | Ceridian Dayforce | 1/6 (17%) |
| 5 | Wave Payroll | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇨🇦 Canada (English). Updated 7/17/2026. A proxy for how AI assistants describe this category.
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