AI assistants most often recommend ExpressVPN for VPN services in 🇨🇦 Canada (English), naming it in 83% of the buyer questions we tested, followed by NordVPN and TunnelBear. We asked an AI model the questions buyers ask about VPN services and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | ExpressVPN | 5/6 (83%) |
| 2 | NordVPN | 5/6 (83%) |
| 3 | TunnelBear | 5/6 (83%) |
Method: 6 representative buyer questions via a large language model, 🇨🇦 Canada (English). Updated 7/16/2026. A proxy for how AI assistants describe this category.
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