AI assistants most often recommend Booking.com for booking software in 🇩🇪 Germany (Deutsch), naming it in 67% of the buyer questions we tested, followed by HRS and Hotel.de. We asked an AI model the questions buyers ask about booking software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Booking.com | 4/6 (67%) |
| 2 | HRS | 4/6 (67%) |
| 3 | Hotel.de | 3/6 (50%) |
| 4 | Expedia | 3/6 (50%) |
| 5 | Airbnb | 3/6 (50%) |
| 6 | Bookinglayer | 2/6 (33%) |
| 7 | Hotelsuite | 1/6 (17%) |
| 8 | meinhotel.de | 1/6 (17%) |
| 9 | HotelSpy | 1/6 (17%) |
| 10 | Beds24 | 1/6 (17%) |
| 11 | Sabre | 1/6 (17%) |
| 12 | Amadeus | 1/6 (17%) |
| 13 | GetYourGuide | 1/6 (17%) |
| 14 | TripAdvisor | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇩🇪 Germany (Deutsch). Updated 10/10/2026. A proxy for how AI assistants describe this category.
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