AI assistants most often recommend Personio for payroll software in 🇩🇪 Germany (Deutsch), naming it in 100% of the buyer questions we tested, followed by Datev Lohn und Gehalt and SAP HR. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Personio | 6/6 (100%) |
| 2 | Datev Lohn und Gehalt | 4/6 (67%) |
| 3 | SAP HR | 4/6 (67%) |
| 4 | Datev | 2/6 (33%) |
| 5 | Lexware | 1/6 (17%) |
| 6 | Sage | 1/6 (17%) |
| 7 | Workday | 1/6 (17%) |
| 8 | SAP SuccessFactors | 1/6 (17%) |
| 9 | Haufe Zeitarbeit | 1/6 (17%) |
| 10 | ADP Workforce Now | 1/6 (17%) |
| 11 | BMD Rechnungswesen | 1/6 (17%) |
| 12 | Lexware Financial Office | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇩🇪 Germany (Deutsch). Updated 10/7/2026. A proxy for how AI assistants describe this category.
Is your brand missing — or want to climb the AI rankings?
Check your brand's AI visibility free →