AI assistants most often recommend Datev for payroll software in 🇩🇪 Germany (Deutsch), naming it in 50% of the buyer questions we tested, followed by Lexware and Sage. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Datev | 3/6 (50%) |
| 2 | Lexware | 3/6 (50%) |
| 3 | Sage | 3/6 (50%) |
| 4 | Datev Lohn und Gehalt | 3/6 (50%) |
| 5 | SAP HR | 2/6 (33%) |
| 6 | ADP Workforce Now | 2/6 (33%) |
| 7 | Personio | 2/6 (33%) |
| 8 | Workday | 2/6 (33%) |
| 9 | BMD NT | 1/6 (17%) |
| 10 | SAP SuccessFactors | 1/6 (17%) |
| 11 | SAP Payroll | 1/6 (17%) |
| 12 | Haufe Payroll | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇩🇪 Germany (Deutsch). Updated 6/17/2026. A proxy for how AI assistants describe this category.
Is your brand missing — or want to climb the AI rankings?
Check your brand's AI visibility free →