AI assistants most often recommend Google Analytics for analytics tools in 🇪🇸 Spain / LatAm (Español), naming it in 100% of the buyer questions we tested, followed by Matomo and Hotjar. We asked an AI model the questions buyers ask about analytics tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Google Analytics | 6/6 (100%) |
| 2 | Matomo | 6/6 (100%) |
| 3 | Hotjar | 4/6 (67%) |
| 4 | Adobe Analytics | 3/6 (50%) |
| 5 | Mixpanel | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇪🇸 Spain / LatAm (Español). Updated 6/30/2026. A proxy for how AI assistants describe this category.
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