AI assistants most often recommend Amadeus for booking software in 🇪🇸 Spain / LatAm (Español), naming it in 50% of the buyer questions we tested, followed by Expedia and BookingSync. We asked an AI model the questions buyers ask about booking software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Amadeus | 3/6 (50%) |
| 2 | Expedia | 3/6 (50%) |
| 3 | BookingSync | 2/6 (33%) |
| 4 | RentByOwner | 2/6 (33%) |
| 5 | Booking.com | 2/6 (33%) |
| 6 | Sabre | 2/6 (33%) |
| 7 | HotelRunner | 2/6 (33%) |
| 8 | Airbnb | 2/6 (33%) |
| 9 | Lodgify | 1/6 (17%) |
| 10 | Smoobu | 1/6 (17%) |
| 11 | Planyo | 1/6 (17%) |
| 12 | Hotelbeds | 1/6 (17%) |
| 13 | BookingSuite | 1/6 (17%) |
| 14 | SiteMinder | 1/6 (17%) |
| 15 | Booking | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇪🇸 Spain / LatAm (Español). Updated 8/22/2026. A proxy for how AI assistants describe this category.
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