AI assistants most often recommend Binance for crypto exchanges in 🇪🇸 Spain / LatAm (Español), naming it in 100% of the buyer questions we tested, followed by Coinbase and Bitso. We asked an AI model the questions buyers ask about crypto exchanges and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Binance | 6/6 (100%) |
| 2 | Coinbase | 6/6 (100%) |
| 3 | Bitso | 4/6 (67%) |
| 4 | Bit2Me | 2/6 (33%) |
| 5 | Crypto.com | 2/6 (33%) |
| 6 | Kraken | 2/6 (33%) |
Method: 6 representative buyer questions via a large language model, 🇪🇸 Spain / LatAm (Español). Updated 7/1/2026. A proxy for how AI assistants describe this category.
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