AI assistants most often recommend Canva for graphic design tools in 🇪🇸 Spain / LatAm (Español), naming it in 100% of the buyer questions we tested, followed by Figma and Adobe Photoshop. We asked an AI model the questions buyers ask about graphic design tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Canva | 6/6 (100%) |
| 2 | Figma | 5/6 (83%) |
| 3 | Adobe Photoshop | 4/6 (67%) |
| 4 | Illustrator | 4/6 (67%) |
| 5 | Sketch | 2/6 (33%) |
| 6 | Adobe Illustrator | 2/6 (33%) |
Method: 6 representative buyer questions via a large language model, 🇪🇸 Spain / LatAm (Español). Updated 6/30/2026. A proxy for how AI assistants describe this category.
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