AI assistants most often recommend Cegid for payroll software in 🇫🇷 France (Français), naming it in 100% of the buyer questions we tested, followed by Sage and Payfit. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Cegid | 6/6 (100%) |
| 2 | Sage | 6/6 (100%) |
| 3 | Payfit | 4/6 (67%) |
| 4 | ADP Workforce Now | 4/6 (67%) |
Method: 6 representative buyer questions via a large language model, 🇫🇷 France (Français). Updated 6/20/2026. A proxy for how AI assistants describe this category.
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