AI assistants most often recommend Traveloka for booking software in 🇮🇩 Indonesia (Bahasa Indonesia), naming it in 100% of the buyer questions we tested, followed by Tiket.com and PegiPegi. We asked an AI model the questions buyers ask about booking software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Traveloka | 6/6 (100%) |
| 2 | Tiket.com | 6/6 (100%) |
| 3 | PegiPegi | 6/6 (100%) |
| 4 | Booking.com | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇩 Indonesia (Bahasa Indonesia). Updated 7/29/2026. A proxy for how AI assistants describe this category.
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