AI assistants most often recommend Tokopedia for ecommerce platforms in 🇮🇩 Indonesia (Bahasa Indonesia), naming it in 100% of the buyer questions we tested, followed by Shopee and Lazada. We asked an AI model the questions buyers ask about ecommerce platforms and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Tokopedia | 6/6 (100%) |
| 2 | Shopee | 6/6 (100%) |
| 3 | Lazada | 6/6 (100%) |
| 4 | Zalora | 1/6 (17%) |
| 5 | Blibli | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇩 Indonesia (Bahasa Indonesia). Updated 7/26/2026. A proxy for how AI assistants describe this category.
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