AI assistants most often recommend Midtrans for payment gateways in 🇮🇩 Indonesia (Bahasa Indonesia), naming it in 100% of the buyer questions we tested, followed by Doku and Xendit. We asked an AI model the questions buyers ask about payment gateways and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Midtrans | 6/6 (100%) |
| 2 | Doku | 6/6 (100%) |
| 3 | Xendit | 4/6 (67%) |
| 4 | Gopay | 3/6 (50%) |
| 5 | Ovo | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇩 Indonesia (Bahasa Indonesia). Updated 7/28/2026. A proxy for how AI assistants describe this category.
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