AI assistants most often recommend Goibibo for booking software in 🇮🇳 India (English), naming it in 67% of the buyer questions we tested, followed by MakeMyTrip and Booking.com. We asked an AI model the questions buyers ask about booking software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Goibibo | 4/6 (67%) |
| 2 | MakeMyTrip | 4/6 (67%) |
| 3 | Booking.com | 2/6 (33%) |
| 4 | Zoho Bookings | 2/6 (33%) |
| 5 | Fresha | 2/6 (33%) |
| 6 | Setmore | 1/6 (17%) |
| 7 | Cleartrip | 1/6 (17%) |
| 8 | OYO Rooms | 1/6 (17%) |
| 9 | Airbnb | 1/6 (17%) |
| 10 | Paytm | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇳 India (English). Updated 7/9/2026. A proxy for how AI assistants describe this category.
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