AI assistants most often recommend Zoho Bookings for booking software in 🇮🇳 India (English), naming it in 67% of the buyer questions we tested, followed by Setmore and Goibibo. We asked an AI model the questions buyers ask about booking software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Zoho Bookings | 4/6 (67%) |
| 2 | Setmore | 3/6 (50%) |
| 3 | Goibibo | 2/6 (33%) |
| 4 | MakeMyTrip | 2/6 (33%) |
| 5 | OYO | 2/6 (33%) |
| 6 | Fresha | 2/6 (33%) |
| 7 | Appointlet | 1/6 (17%) |
| 8 | GoFrugal | 1/6 (17%) |
| 9 | Cleartrip | 1/6 (17%) |
| 10 | Zomato | 1/6 (17%) |
| 11 | Dineout | 1/6 (17%) |
| 12 | Booking.com | 1/6 (17%) |
| 13 | IRCTC | 1/6 (17%) |
| 14 | Yatra | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇳 India (English). Updated 8/31/2026. A proxy for how AI assistants describe this category.
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