AI assistants most often recommend Zoho Expense for expense management software in 🇮🇳 India (English), naming it in 100% of the buyer questions we tested, followed by Happay and Concur. We asked an AI model the questions buyers ask about expense management software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Zoho Expense | 6/6 (100%) |
| 2 | Happay | 5/6 (83%) |
| 3 | Concur | 4/6 (67%) |
| 4 | Zoho Books | 2/6 (33%) |
| 5 | Tally | 2/6 (33%) |
| 6 | Fyle | 1/6 (17%) |
| 7 | Walnut | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇳 India (English). Updated 7/9/2026. A proxy for how AI assistants describe this category.
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