AI assistants most often recommend Kaleyra for SMS marketing platforms in 🇮🇳 India (English), naming it in 100% of the buyer questions we tested, followed by MSG91 and Gupshup. We asked an AI model the questions buyers ask about SMS marketing platforms and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Kaleyra | 6/6 (100%) |
| 2 | MSG91 | 5/6 (83%) |
| 3 | Gupshup | 4/6 (67%) |
| 4 | Karix | 3/6 (50%) |
| 5 | Msg91 | 1/6 (17%) |
| 6 | SMSIndia | 1/6 (17%) |
| 7 | Textlocal | 1/6 (17%) |
| 8 | Exotel | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇳 India (English). Updated 7/8/2026. A proxy for how AI assistants describe this category.
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