AI assistants most often recommend Expensify for expense management software in 🇮🇹 Italy (Italiano), naming it in 100% of the buyer questions we tested, followed by Concur and Soldo. We asked an AI model the questions buyers ask about expense management software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Expensify | 6/6 (100%) |
| 2 | Concur | 5/6 (83%) |
| 3 | Soldo | 3/6 (50%) |
| 4 | Zoho Expense | 3/6 (50%) |
| 5 | Zucchetti | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇹 Italy (Italiano). Updated 9/4/2026. A proxy for how AI assistants describe this category.
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