AI assistants most often recommend PayPal for payment gateways in 🇮🇹 Italy (Italiano), naming it in 100% of the buyer questions we tested, followed by Stripe and Nexi. We asked an AI model the questions buyers ask about payment gateways and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | PayPal | 6/6 (100%) |
| 2 | Stripe | 6/6 (100%) |
| 3 | Nexi | 5/6 (83%) |
| 4 | Satispay | 3/6 (50%) |
| 5 | Amazon Pay | 3/6 (50%) |
| 6 | Shopify Payments | 1/6 (17%) |
| 7 | Google Pay | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇹 Italy (Italiano). Updated 9/3/2026. A proxy for how AI assistants describe this category.
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