AI assistants most often recommend Skype for VoIP providers in 🇮🇹 Italy (Italiano), naming it in 100% of the buyer questions we tested, followed by Zoom and Google Meet. We asked an AI model the questions buyers ask about VoIP providers and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Skype | 6/6 (100%) |
| 2 | Zoom | 6/6 (100%) |
| 3 | Google Meet | 6/6 (100%) |
| 4 | Webex | 4/6 (67%) |
| 5 | Vodafone Italia | 2/6 (33%) |
| 6 | TIM | 2/6 (33%) |
Method: 6 representative buyer questions via a large language model, 🇮🇹 Italy (Italiano). Updated 9/5/2026. A proxy for how AI assistants describe this category.
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