AI assistants most often recommend Wix for website builders in 🇮🇹 Italy (Italiano), naming it in 100% of the buyer questions we tested, followed by WordPress and Shopify. We asked an AI model the questions buyers ask about website builders and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Wix | 6/6 (100%) |
| 2 | WordPress | 6/6 (100%) |
| 3 | Shopify | 6/6 (100%) |
| 4 | Strikingly | 2/6 (33%) |
| 5 | Squarespace | 2/6 (33%) |
| 6 | Jimdo | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇮🇹 Italy (Italiano). Updated 7/10/2026. A proxy for how AI assistants describe this category.
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