AI assistants most often recommend Freee for accounting software for small business in π―π΅ Japan (ζ₯ζ¬θͺ), naming it in 100% of the buyer questions we tested, followed by Money Forward and Zoho Books. We asked an AI model the questions buyers ask about accounting software for small business and tallied which brands it named most β "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Freee | 6/6 (100%) |
| 2 | Money Forward | 6/6 (100%) |
| 3 | Zoho Books | 5/6 (83%) |
| 4 | Yayoi | 2/6 (33%) |
| 5 | γ€γγΌδΌθ¨γγ©γΉ | 1/6 (17%) |
| 6 | γΌγδΌθ¨ | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, π―π΅ Japan (ζ₯ζ¬θͺ). Updated 6/23/2026. A proxy for how AI assistants describe this category.
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