AI assistants most often recommend Zaim for budgeting apps in 🇯🇵 Japan (日本語), naming it in 100% of the buyer questions we tested, followed by Money Forward and Mizuho Money Design. We asked an AI model the questions buyers ask about budgeting apps and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Zaim | 6/6 (100%) |
| 2 | Money Forward | 6/6 (100%) |
| 3 | Mizuho Money Design | 2/6 (33%) |
| 4 | Monee | 1/6 (17%) |
| 5 | Mizuho Bank Jiko Chaku | 1/6 (17%) |
| 6 | Freee | 1/6 (17%) |
| 7 | Monefy | 1/6 (17%) |
| 8 | TORANOTTE | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇯🇵 Japan (日本語). Updated 6/25/2026. A proxy for how AI assistants describe this category.
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