AI assistants most often recommend Money Forward for payroll software in 🇯🇵 Japan (日本語), naming it in 100% of the buyer questions we tested, followed by freee and Payroll Mate. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Money Forward | 6/6 (100%) |
| 2 | freee | 4/6 (67%) |
| 3 | Payroll Mate | 3/6 (50%) |
| 4 | Freee | 2/6 (33%) |
| 5 | Payroll | 1/6 (17%) |
| 6 | JapanPay | 1/6 (17%) |
| 7 | まんてん | 1/6 (17%) |
| 8 | ビジネスソフトウェアの「Payroll」 | 1/6 (17%) |
| 9 | Cybozu | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇯🇵 Japan (日本語). Updated 6/24/2026. A proxy for how AI assistants describe this category.
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