AI assistants most often recommend freee for payroll software in 🇯🇵 Japan (日本語), naming it in 100% of the buyer questions we tested, followed by Money Forward and Payroll Mate. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | freee | 6/6 (100%) |
| 2 | Money Forward | 5/6 (83%) |
| 3 | Payroll Mate | 3/6 (50%) |
| 4 | Cybozu | 2/6 (33%) |
| 5 | Payroll | 1/6 (17%) |
| 6 | まんてん | 1/6 (17%) |
| 7 | ビジネスソリューション | 1/6 (17%) |
| 8 | Payroll Plus | 1/6 (17%) |
| 9 | Money Forward ME | 1/6 (17%) |
| 10 | ビジネスソフトウェアのPayroll | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇯🇵 Japan (日本語). Updated 10/16/2026. A proxy for how AI assistants describe this category.
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