AI assistants most often recommend THEO for robo advisors in π―π΅ Japan (ζ₯ζ¬θͺ), naming it in 100% of the buyer questions we tested, followed by Nikko Global Wrap and Money Design. We asked an AI model the questions buyers ask about robo advisors and tallied which brands it named most β "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | THEO | 6/6 (100%) |
| 2 | Nikko Global Wrap | 5/6 (83%) |
| 3 | Money Design | 2/6 (33%) |
| 4 | Money Design for YOU | 1/6 (17%) |
| 5 | Money Design for Investment | 1/6 (17%) |
| 6 | SBIγγγ’γγγ€γΆγΌ | 1/6 (17%) |
| 7 | Money Forward Financial | 1/6 (17%) |
| 8 | Nikko World Wealth | 1/6 (17%) |
| 9 | Money Design Smart | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, π―π΅ Japan (ζ₯ζ¬θͺ). Updated 6/25/2026. A proxy for how AI assistants describe this category.
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