AI assistants most often recommend Naver Shopping for ecommerce platforms in 🇰🇷 South Korea (한국어), naming it in 100% of the buyer questions we tested, followed by 11 and Gmarket. We asked an AI model the questions buyers ask about ecommerce platforms and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Naver Shopping | 6/6 (100%) |
| 2 | 11 | 5/6 (83%) |
| 3 | Gmarket | 5/6 (83%) |
| 4 | Coupang | 5/6 (83%) |
| 5 | Shopify | 1/6 (17%) |
| 6 | WooCommerce | 1/6 (17%) |
| 7 | 11th Street | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇰🇷 South Korea (한국어). Updated 6/26/2026. A proxy for how AI assistants describe this category.
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