AI assistants most often recommend Toss for expense management software in 🇰🇷 South Korea (한국어), naming it in 83% of the buyer questions we tested, followed by Notion and Zoho Books. We asked an AI model the questions buyers ask about expense management software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Toss | 5/6 (83%) |
| 2 | Notion | 4/6 (67%) |
| 3 | Zoho Books | 2/6 (33%) |
| 4 | Expensify | 2/6 (33%) |
| 5 | Naver Pay | 1/6 (17%) |
| 6 | KakaoPay | 1/6 (17%) |
| 7 | Zoho Expense | 1/6 (17%) |
| 8 | Concur | 1/6 (17%) |
| 9 | Naver Wallet | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇰🇷 South Korea (한국어). Updated 6/29/2026. A proxy for how AI assistants describe this category.
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