AI assistants most often recommend NICE Payroll for payroll software in 🇰🇷 South Korea (한국어), naming it in 100% of the buyer questions we tested, followed by KG Payroll and Infomax Payroll. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | NICE Payroll | 6/6 (100%) |
| 2 | KG Payroll | 3/6 (50%) |
| 3 | Infomax Payroll | 2/6 (33%) |
| 4 | KoreaPay | 1/6 (17%) |
| 5 | Infomax | 1/6 (17%) |
| 6 | KG Inicis Pay | 1/6 (17%) |
| 7 | Samsung SDS HRM | 1/6 (17%) |
| 8 | Infobank Pay | 1/6 (17%) |
| 9 | Initech Payroll | 1/6 (17%) |
| 10 | Korea Pay | 1/6 (17%) |
| 11 | Infomax Pay | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇰🇷 South Korea (한국어). Updated 6/27/2026. A proxy for how AI assistants describe this category.
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