AI assistants most often recommend Hometax for tax software in 🇰🇷 South Korea (한국어), naming it in 67% of the buyer questions we tested, followed by TaxCut and Genie Tax. We asked an AI model the questions buyers ask about tax software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Hometax | 4/6 (67%) |
| 2 | TaxCut | 4/6 (67%) |
| 3 | Genie Tax | 3/6 (50%) |
| 4 | Genie | 3/6 (50%) |
| 5 | Taxcut | 1/6 (17%) |
| 6 | NICE | 1/6 (17%) |
| 7 | TaxPro | 1/6 (17%) |
| 8 | NICE GA | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇰🇷 South Korea (한국어). Updated 8/17/2026. A proxy for how AI assistants describe this category.
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