AI assistants most often recommend TaxCut for tax software in 🇰🇷 South Korea (한국어), naming it in 33% of the buyer questions we tested, followed by Hometax and Hwajae. We asked an AI model the questions buyers ask about tax software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | TaxCut | 2/6 (33%) |
| 2 | Hometax | 2/6 (33%) |
| 3 | Hwajae | 1/6 (17%) |
| 4 | Hwajang | 1/6 (17%) |
| 5 | NICE Payco | 1/6 (17%) |
| 6 | Genie | 1/6 (17%) |
| 7 | TaxPro | 1/6 (17%) |
| 8 | NICE | 1/6 (17%) |
| 9 | KT | 1/6 (17%) |
| 10 | Hana | 1/6 (17%) |
| 11 | Samsung | 1/6 (17%) |
| 12 | NICE Tax | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇰🇷 South Korea (한국어). Updated 10/22/2026. A proxy for how AI assistants describe this category.
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