AI assistants most often recommend FacturaCLAVE for payroll software in 🇲🇽 Mexico (Español), naming it in 67% of the buyer questions we tested, followed by Contpaqi and Nomina Easy. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | FacturaCLAVE | 4/6 (67%) |
| 2 | Contpaqi | 2/6 (33%) |
| 3 | Nomina Easy | 2/6 (33%) |
| 4 | NominaEasy | 2/6 (33%) |
| 5 | ContaPlus | 2/6 (33%) |
| 6 | Sat Nómina | 1/6 (17%) |
| 7 | Contpaqi Nomina | 1/6 (17%) |
| 8 | Sat Nomina | 1/6 (17%) |
| 9 | ADP Workforce Now | 1/6 (17%) |
| 10 | Payroll de SAP | 1/6 (17%) |
| 11 | SAT FEL | 1/6 (17%) |
| 12 | FacturaElectronica.mx | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇲🇽 Mexico (Español). Updated 7/24/2026. A proxy for how AI assistants describe this category.
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