AI assistants most often recommend Google Analytics for analytics tools in 🇳🇱 Netherlands (Nederlands), naming it in 83% of the buyer questions we tested, followed by Matomo and Hotjar. We asked an AI model the questions buyers ask about analytics tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Google Analytics | 5/6 (83%) |
| 2 | Matomo | 5/6 (83%) |
| 3 | Hotjar | 3/6 (50%) |
| 4 | Piwik | 2/6 (33%) |
| 5 | Mixpanel | 2/6 (33%) |
| 6 | Adobe Analytics | 1/6 (17%) |
| 7 | Google Tag Manager | 1/6 (17%) |
| 8 | Ahrefs | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇳🇱 Netherlands (Nederlands). Updated 9/6/2026. A proxy for how AI assistants describe this category.
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