AI assistants most often recommend Booking.com for booking software in 🇳🇱 Netherlands (Nederlands), naming it in 67% of the buyer questions we tested, followed by Airbnb and Expedia. We asked an AI model the questions buyers ask about booking software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Booking.com | 4/6 (67%) |
| 2 | Airbnb | 4/6 (67%) |
| 3 | Expedia | 3/6 (50%) |
| 4 | Hotels.nl | 2/6 (33%) |
| 5 | BookingSuite | 2/6 (33%) |
| 6 | HotelSpecials | 1/6 (17%) |
| 7 | GetYourGuide | 1/6 (17%) |
| 8 | Mollie | 1/6 (17%) |
| 9 | RoomRaccoon | 1/6 (17%) |
| 10 | BookingLive | 1/6 (17%) |
| 11 | Setmore | 1/6 (17%) |
| 12 | Appointlet | 1/6 (17%) |
| 13 | Hoteliers.com | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇳🇱 Netherlands (Nederlands). Updated 9/9/2026. A proxy for how AI assistants describe this category.
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