AI assistants most often recommend 1Password for password managers in 🇳🇱 Netherlands (Nederlands), naming it in 100% of the buyer questions we tested, followed by LastPass and NordPass. We asked an AI model the questions buyers ask about password managers and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | 1Password | 6/6 (100%) |
| 2 | LastPass | 6/6 (100%) |
| 3 | NordPass | 4/6 (67%) |
| 4 | Dashlane | 1/6 (17%) |
| 5 | Bitwarden | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇳🇱 Netherlands (Nederlands). Updated 9/5/2026. A proxy for how AI assistants describe this category.
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