AI assistants most often recommend AFAS Payroll for payroll software in 🇳🇱 Netherlands (Nederlands), naming it in 100% of the buyer questions we tested, followed by Visma Raet and ADP Workforce Now. We asked an AI model the questions buyers ask about payroll software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | AFAS Payroll | 6/6 (100%) |
| 2 | Visma Raet | 5/6 (83%) |
| 3 | ADP Workforce Now | 5/6 (83%) |
| 4 | NMBRS | 3/6 (50%) |
| 5 | Visma Payroll | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇳🇱 Netherlands (Nederlands). Updated 9/6/2026. A proxy for how AI assistants describe this category.
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