AI assistants most often recommend Google Analytics for analytics tools in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by Mixpanel and Matomo. We asked an AI model the questions buyers ask about analytics tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Google Analytics | 6/6 (100%) |
| 2 | Mixpanel | 5/6 (83%) |
| 3 | Matomo | 5/6 (83%) |
| 4 | Hotjar | 4/6 (67%) |
| 5 | Tableau | 1/6 (17%) |
| 6 | Hootsuite Insights | 1/6 (17%) |
| 7 | Sprout Social | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/13/2026. A proxy for how AI assistants describe this category.
Is your brand missing — or want to climb the AI rankings?
Check your brand's AI visibility free →