AI assistants most often recommend Trustpilot for customer feedback tools in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by AskNicely and Medallia. We asked an AI model the questions buyers ask about customer feedback tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Trustpilot | 6/6 (100%) |
| 2 | AskNicely | 5/6 (83%) |
| 3 | Medallia | 4/6 (67%) |
| 4 | Feefo | 2/6 (33%) |
| 5 | Feedier | 1/6 (17%) |
| 6 | Reviews.co.uk | 1/6 (17%) |
| 7 | Notion | 1/6 (17%) |
| 8 | GitHub Copilot | 1/6 (17%) |
| 9 | Reviews.io | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/16/2026. A proxy for how AI assistants describe this category.
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