AI assistants most often recommend Expensify for expense management software in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by QuickBooks and Zoho Expense. We asked an AI model the questions buyers ask about expense management software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Expensify | 6/6 (100%) |
| 2 | QuickBooks | 5/6 (83%) |
| 3 | Zoho Expense | 5/6 (83%) |
| 4 | Concur | 1/6 (17%) |
| 5 | Xero | 1/6 (17%) |
| 6 | Sage | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/15/2026. A proxy for how AI assistants describe this category.
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