AI assistants most often recommend Mixpanel for product analytics tools in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by Amplitude and Google Analytics 360. We asked an AI model the questions buyers ask about product analytics tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Mixpanel | 6/6 (100%) |
| 2 | Amplitude | 6/6 (100%) |
| 3 | Google Analytics 360 | 3/6 (50%) |
| 4 | Google Analytics 4 | 2/6 (33%) |
| 5 | Hotjar | 2/6 (33%) |
| 6 | Notion | 1/6 (17%) |
| 7 | Google Analytics | 1/6 (17%) |
| 8 | Heap | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/16/2026. A proxy for how AI assistants describe this category.
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