AI assistants most often recommend Ahrefs for SEO tools in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by SEMrush and Moz Pro. We asked an AI model the questions buyers ask about SEO tools and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Ahrefs | 6/6 (100%) |
| 2 | SEMrush | 6/6 (100%) |
| 3 | Moz Pro | 5/6 (83%) |
| 4 | Google Search Console | 3/6 (50%) |
| 5 | Moz | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/13/2026. A proxy for how AI assistants describe this category.
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