AI assistants most often recommend Freetrade for stock trading apps in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by eToro and Hargreaves Lansdown. We asked an AI model the questions buyers ask about stock trading apps and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Freetrade | 6/6 (100%) |
| 2 | eToro | 6/6 (100%) |
| 3 | Hargreaves Lansdown | 6/6 (100%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 10/5/2026. A proxy for how AI assistants describe this category.
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