AI assistants most often recommend eToro for stock trading apps in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by Hargreaves Lansdown and Freetrade. We asked an AI model the questions buyers ask about stock trading apps and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | eToro | 6/6 (100%) |
| 2 | Hargreaves Lansdown | 6/6 (100%) |
| 3 | Freetrade | 5/6 (83%) |
| 4 | Interactive Investor | 1/6 (17%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/15/2026. A proxy for how AI assistants describe this category.
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