AI assistants most often recommend Zoom for video conferencing software in 🇬🇧 United Kingdom (English), naming it in 100% of the buyer questions we tested, followed by Google Meet and Skype. We asked an AI model the questions buyers ask about video conferencing software and tallied which brands it named most — "share of voice" in AI answers, who AI recommends when no human is watching.
| # | Brand | AI share of voice |
|---|---|---|
| 1 | Zoom | 6/6 (100%) |
| 2 | Google Meet | 6/6 (100%) |
| 3 | Skype | 4/6 (67%) |
| 4 | Microsoft Teams | 4/6 (67%) |
Method: 6 representative buyer questions via a large language model, 🇬🇧 United Kingdom (English). Updated 6/13/2026. A proxy for how AI assistants describe this category.
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